This freaked me out. My wife and I limit who can view our photos and this looked like a game or advertisement.
A quick search revealed that Facebook is conducting a limited test of a facial recognition tool. The Facebook blog puts its spin on the new tool in this post.
Fundamentally, Facebook considers three actions regarding photos – uploading, browsing, and tagging photos. This tool is designed to make tagging photos easier. In the post Facebook notes, “You now can add tags with just a couple of clicks directly from your home page and other sections of the site, using the same face detection technology that cameras have used for years.”
I haven’t experienced a problem tagging people in photos, click on their face, start typing their name, click on the name, done. Typically I’m careful who I tag, because some people don’t want to be tagged in photos.
I also do it at the time I upload. The photo of my daughter that appeared was from Trick or Treating – nine months ago. Prompting me to tag random faces from random pictures taken at any time seems to be more of a distraction than anything else.
Now that I know this wasn’t an advertisement or game that sent my daughter’s picture to others, I feel better, but I’m sure as more people receive this tool they will be equally freaked out when it pops up on their screen and displays as an advertisement.