The other day I came across Nike’s Better World Web site and was simply blown away by how innovative it is.
This won’t work for every site purpose, but for the cause and brand message Nike is promoting this is exceptional, while being unique.
There is embedded video, pop-up, and in some instances a click will render another topical paragraph.
The imagery is stunning, in parts looking 3-D, and the copy is spot with Nike’s brand messaging.
I found myself compelled to scroll to the bottom the first time, then try out all the options the second time through.
Take a look and let me know what you think.