Day 1 of the Public Relations and Communications Summit began with a welcome by co-chairs Kate O’Connor, Executive Director, Public Relations, Boehringer Ingelheim and Samina Bari, Senior Director Public Affairs and Corporate Communications, Ikaria.
[Disclosure: summaries are my own interpretations based on notes taken during the session, not to be taken as verbatim quotes. Notes and opinions provided, as always on this blog, are my own and not necessarily my employers’.]
The core message delivered was budgets are being cut, asked to do more with less, and regulations continue to change and demand more from companies. The one thing that has not changed are the foundation of communications. As such this year’s conference was not going to be focused on social media, but instead on the principles and essence of communications.
Recent history with rise of DTC, heightened regulation, explosion of social media and self publishing has disrupted PR and now is a good time to pull back, think more strategically based on the principles and then determine which tactics are best to meet your communications’ goals.
It was also noted if Tweeting, to use the #prsummit, so if you want to see if anyone was tweeting during the sessions (I did not except for scheduled tweets written in advance) this is the tag to search.