Manager, eMarketing Strategy & Analytics, Medical Systems Group, Olympus America Inc. (all opinions on this site are my own, not my employer | unless noted otherwise in a post, I have not received gifted product/service or compensation in exchange for any post on this site)
Ross Nunamaker has been with Olympus since 2010 and is currently leading the project to rebuild the Medical Systems Group Websites in the Americas on the Drupal Web CMS. He is responsible for online marketing strategy, marketing database management, and marketing analytics. Ross is also a member of the Digital Analytics Association.
Prior to joining Olympus, Ross spent ten years in the non-profit sector serving several roles, including Communications Manager, Membership Manager, Program Manager, and Associate Executive Director for the Healthcare Marketing & Communications Council, the Medical Marketing Association, and the Healthcare Communications Marketing Association.
He began his career in government and politics after graduating from the University of Arizona.
In 2005 Ross launched one of the first placeblogs, NewsOverCoffee. The site was recognized by both daily regional newspapers for its value to the community. In 2007, while volunteering for the Nazareth Main Street association, Ross suggested holding an event in the downtown to coincide with the Unofficial Martin Users Forum’s annual pilgrimage to the C.F. Martin Guitar factory and in 2008 “Martin on Main” was born. The event now attracts thousands to the downtown for music, crafts, and food.
Ross enjoys spending time with his family and their GSD. He also utilizes his marketing and business skills to actively support the developing career of professional motorsports driver Corey Lewis.
Ross has 15 years of marketing, communications, and management experience in the government, education, non-profit, and for-profit sectors.
While serving in a variety of positions, a common theme has been communications including the processes, systems, and technologies underlying them.
Ross has developed databases, led CRM platform transitions, audited systems, and refined and revised these systems to maximize efficiency and value.
On customer facing communications, he has led branding and re-branding initiatives, developed and revised Web sites, managed media relations, and developed promotional campaigns to prospects, members, and customers for events, membership, and products.
“I worked with Ross at both the HMC and the HCMA, in his roles as Manager and Associate Director of these non-profit organizations. The Board relied on Ross to oversee all day-to-day operations, interact/support the committees and ensure timely/relevant communications were distributed to our members and prospects. Ross is very good at keeping a lot of balls in the air simultaneously and managing complex projects with many different parts.” Jay Bolling, President, Roska Healthcare & Former President, HCMA
In 2010, Ross applied these skills to a local auto dealership by auditing a recently installed CRM product. He worked with the vendor to correct issues, many previously unknown, and then revised the Web site and implemented best practice lead management techniques.
The result was an increase in web traffic, prospects, and leads for four consecutive months. In late July Chevrolet conducted a Lead Engagement review of every dealership in the country. This was a ‘secret shopper’ program and on a 200 point score, with a national average of 70, his process resulted in a score of 186.
Throughout his career Ross has had to define new management positions, launch, merge, and dissolve organizations, launch new brands, and change management models.
“Ross unselfishly shared his business and marketing savvy to solve arising issues and teach others how to utilize marketing tools and techniques. Truly a great boss to work for and study under.” Shelby Truxon, Membership Marketing, Talley Management Group, Inc. & Founder, Dream Factory Marketing.
A special interest in technology led to the founding of www.newsovercoffee.com in 2006, which ended on 12/31/2011. Since its launch, the site has been hailed by both daily print publications serving the Lehigh Valley and Muhlenberg College’s, Asst. Prof. of Media and Communication, Jeff Pooley said, “He is truly a pioneer of the Valley’s blogging and online news world, and extremely knowledgeable about a range of new media applications.”
Ross has traditional media experience in addition to new media. He provided play-by-play and color commentary on local radio and television, was a columnist for a weekly community publication, a newsletter advisor and editor, and he interned as an Editorial Assistant at Al-Majal, published by the now defunct USIA.
Glenn Hoffman, Associate Director of Athletics, Lehigh University wrote regarding his play-by-play and color commentary of Lehigh Wrestling, “I’d love to have you continue to do our matches. The response has been excellent.”
Between professional positions, Ross stayed active by helping then 17 year-old, open-wheel race car driver Corey Lewis. What began as providing some assistance to help market himself, turned into a quest for sponsorship dollars in a very difficult economic environment. Despite the challenge, the effort has led to press coverage and the opportunity for him to compete in several formula Mazda pro races and most recently a Grand-Am event.
In his first race in this class, at a new track, and with a new team, Corey won the race. His impressive runs throughout practice and the race led to his being considered one of the top five up and coming drivers in America. He continues to seek sponsorship while attending college and serving as a driving instructor at the prestigious Monticello Motor Club.
During the same time Ross was asked to help manage a new Center for the Arts in Nazareth, PA. The new organization had completed renovations, scheduled a grand-opening in mid December, but had nothing beyond that. Ross stepped in and created a web site for the group complete with a calendar of events and online box office to purchase tickets, and did so at no cost to the organization. He also began booking performers, organizing volunteers, and marketing the organization and its events. A year after taking his position at Olympus, Ross stepped down as manager after two successful years with the Center.